How are you going about your job search? There are many options, but the most popular (and often the most successful) approach leverages social networks. Each day recruiters scour social networks for candidates who meet the needs of their job openings. Your job is to make sure your LinkedIn profile is SEO optimized so that you show up in search results. That way, when a recruiter searches for the experience and skills that align with their job opening, your profile pops up as one of the top results.
Use Our SEO Checklist to Boost Your LinkedIn Profile Visibility!
#1 – Identify the keywords and industry terms that matter
For your LinkedIn profile to gain visibility in search results, it must have the keywords and industry terms that recruiters are searching for. Determine what those keywords and industry terms are by checking out job openings that match what you are looking for and then apply them to your Job Title (the Headline), Summary, Experience, Skills, and Accomplishments.
#2 – State your goals
Your LinkedIn profile is not like your resume, which you may customize each time you apply to a different job. Instead, your LinkedIn should show a higher-level perspective on your career and should clearly state your overarching career goals using searchable terms for the roles you seek. The more relevant keywords you can include upfront in your Summary, the better your profile visibility. For more information on writing your LinkedIn profile Summary, read our Tips to Writing a Summary for Your LinkedIn Profile and Resume.
#3 – Show off your skills with endorsements
List skills to your LinkedIn profile that are important to the jobs you’re applying to and prioritize the order of those skills to list the most relevant ones first. This not only helps boost your LinkedIn profile page when recruiters search for those skills, but it also guides your network to endorse you for the skills that matter most. Skills that are endorsed help to increase your profile views. You should also start endorsing your contacts for skills to trigger receiving endorsements back, and if there are no endorsements for your top 3-5 skills listed then you can proactively request endorsements from your network to boost your credentials. You can also add specific examples that you would like your endorser to highlight when you send the request.
#4 – Achieve ‘All-Star’ status on LinkedIn
To get to ‘All-Star’ status, your LinkedIn profile must be 100% complete. Complete all sections and take opportunities in each section to highlight the most relevant information to employers who are recruiting for the jobs you are applying to. Also, make sure you apply the identified keywords and terms naturally in your writing for each section as appropriate.
#5 – Pick “Other” for website option
If you have a blog or website providing a portfolio of your work, LinkedIn offers an area where you can plug in the appropriate URL. If you select “Blog” or “Website,” that’s how it will appear on the front end which may not be best for each user. Instead, select “Other” so that you may customize the text that appears here. It could then read “Social Media Campaign Portfolio” or whatever is more informative (and keyword friendly) based on the position you are seeking, such as a role in Social Media Management.
#6 – Present your name consistently across online platforms
Take a step back and ensure that you have a consistent digital footprint, as it is important that you show up on LinkedIn using the same name as all other platforms that you can be searched on. For example, you don’t want to be switching between “Jon Smith” and “Jonathan Smith”, so use the same name whenever possible. Of course, if you have social profiles that you would rather a prospective employer not see, then you should change the settings on that platform or use an alternative name that is not recognizable as your real one. Finally, LinkedIn allows you to claim your name in the URL of your profile (if it hasn’t already been taken) – be sure to do this before finalizing your profile.
#7 – Make your profile public
This may seem like an obvious step, but you would be surprised how many people forget to make their LinkedIn profile public. By not making your profile public, you miss out on seeing any return on the SEO strategies listed above. If you feel uncomfortable revealing everything on your profile to people outside your network, you can modify the privacy settings for specific content on your profile to decide what you want to reveal and to whom. Just make sure that you keep a form of contact (such as email or phone number) publicly available so that recruiters can contact you.
For more tips to improving your job search with your LinkedIn profile, read our article about the 12 Ways to Get Your LinkedIn Profile Out There to Help with Your Job Search.
About Jobs provides LinkedIn profile writing services for keyword optimization and personalized professional resume writing services. Review our packages and other career consulting services at GotTheJob.com, or find us on LinkedIn and Facebook.