Many recruiters today are sourcing talent online through social media, particularly LinkedIn. This is where there is a professional community of talent large and wide. If you’re not on it, there’s a good chance you’re not getting calls from recruiters. And for those who are on it, recruiters are having a tough time finding you if you’re profile isn’t hitting the right keywords, which include skills, top name employers in your industry, and work experience that’s relevant to the job opportunity.
Many job seekers fail to attract recruiters and show up in their search results (on LinkedIn and in other places) for reasons like these:
1 – Incomplete or Inactive Profile
When a recruiter clicks on your LinkedIn profile, what do they see? When they see a profile incomplete or lacking connections, activities, and recommendations, it’s telling them the individual is not active on LinkedIn; the information is likely outdated; and it’s probably a waste of time trying to make contact. It’s no different than how you’d react if you came across a job posting lacking in details and with dated information. The end result is you move on to the next job posting and for the recruiter, he/she moves on to the next professional talent.
2 – Overly General
Recruiters find professional talent by searching for keywords. The keywords must be in the mix of your profile content in order for your profile to show up in their search results. Avoid defining your role and experience in generic terms. Work in searchable keywords that specify a specific skill set you have. Detail the industry and area of specialty. For example, Account Manager and Sales Professional can exist in so many industries. Detail it in your profile that you’re an Account Manager working with Pharmaceutical companies or that you’re a Pharma Sales Rep. Jazz up the content, job title, and other details to indicate what you specialize in.
3 – Lack of Brand Names
Businesses leading in the industry related to the job opening are common search terms recruiters use to find talent. If you’ve worked with one of them, you’re at an advantage with the company name in your profile improving your searchability. Even if you haven’t worked with one, find ways to incorporate it into your profile, whether it’s mentioning it as a competitor to the company you worked for or something else.
4 – No Online Presence
Having a LinkedIn profile is one way to build your online presence, but the more you get your name out there, the greater the chance for your name to surface. It can come through the form of a blog post, editorial commentary, presentation at an industry event, and a number of other ways. At the bare minimum, have a LinkedIn profile for yourself. Read: “4 Steps For Building A Great LinkedIn Profile.”
5 – Poor Professional Network
Build up your network of contacts to include relevant professionals. The more shared connections you have with relevant contacts the more obvious it’ll come across to recruiters that you are one with a name in the profession/industry worth talking to.
6 – Resume Not Compliant with Applicant Tracking Systems (ATS)
For internal recruiters, there’s a good chance the company they’re working with is using an Applicant Tracking System (ATS), or a filtering system to eliminate poor matching resumes. When a resume is written without the ATS in mind, many errors can occur that make it non-compliant with the ATS or come off as irrelevant when the candidate may very well be qualified for the job. For example, a common mistake is using the slash between titles, but the ATS typically does not know to search for “Communications Manager/Marketing Manager.” It only knows to search for each term independently: “Communications Manager” or “Marketing Manager.” The way around it is to simply add a space before and after the slash like: “Communications Manager / Marketing Manager.” There are many other common mistakes made on the resume that fail with the ATS. To find all the tips to resume writing for the ATS, read: “5 Resume Formatting Rules For The ATS.”
Clearly, as a proactive job seeker it’s not about waiting for recruiters to come find you, but instead taking it upon yourself to get in front of the right contacts – and being searchable by recruiters and employers always helps!
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