3 Tips to Personal Branding and Securing Your Next Job

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3 Tips to Personal Branding and Securing Your Next Job

If you haven’t given much thought to your personal brand, it’s time to start now!

Those who get hired are also typically the ones with a well-established personal brand. As a job seeker, it’s critical to have a personal brand because it can make an immediate first impression – it informs employers you’re the right fit and the candidate they are looking for.  A powerful personal brand also leads hiring managers and recruiters to come looking for you. Every job seeker needs to think about it as they are preparing and updating the resume and LinkedIn profile.

Help hiring managers and recruiters see why you’re relevant and qualified for the job with these tips to personal brand building:

    1. Claim the title
      Many job seekers fail to prove they are qualified and relevant for job because they fail to claim the professional title. If you want the job of HR Manager, then you need to indicate it on your resume that you are an HR Manager. If you’re not presenting yourself and labeling yourself as such a professional, neither will the hiring manager or recruiter reviewing your information. Don’t shy away from calling yourself what you want to be recognized as professionally. Yes, you may have held a different career or your last job entailed some other responsibilities, but that should not stop you. There are experiences and skills that are transferable. It can translate to be valuable assets for the new job. You could have been called a Project Manager on your last job, but your headline on the resume and on your LinkedIn profile needs to showcase you as an HR Management Professional if you want the job of HR Manager. For more tips on re-positioning your information, read the section on How To Make the Right First Impression.
    2. Focus on now, not where you’ve been
      Many job seekers stick to telling a story that they’re comfortable with. If your last job is directly in line with where you want to go in the future, that’s great. However, if you’re looking to change careers or move into a more specialized area in your field of work, the story must change. Paint a picture to show experience and skills that are directly relevant for the new job. Telling the old story that you’re comfortable with may not sell to the employer and indicate you can fulfill the requirements of the job.Here’s an example: A job seeker held the job title of Senior Account Executive at a PR agency. He now wants to have a career in Writing. Instead of presenting a resume and profile on LinkedIn highlighting his previous PR experience in external relations and event planning, he needs to focus on the writing aspects of the job. Sure, his last job may have only partially touched on writing along with his other responsibilities, but the focus now is for a career in writing. The solution is to present the message that he is a professional writer showcasing his work writing byline articles, blogs articles, e-books, fact sheets, scripts, and press releases for clients. Simply refocusing aspects of his professional experience and skills applied on the last job, he has re-branded himself from a PR executive to a Writer.
    3. Personal branding critical for career changers
      Every job seeker can benefit from personal branding, but it’s critical for those going through a career change. When one sticks to the old story they are comfortable telling, it only leaves others to see them as the professional they were for the old career. It is essential to refocus the message to relate to aspects of the new career. Don’t leave it to the hiring manager and recruiter to make the connection that your old experience and skills translate to value for the new career. They will only be left confused and in doubt as to how your talents and skills are valuable and apply.

You are your own best story teller. Take the lead in informing hiring managers and recruiters who you are professionally. If you tell your story clearly and with enough supporting information on the resume and LinkedIn profile, hiring manager or recruiters will also see why you make a great fit for the job. For more tips, also read: How to Craft a Killer Resume Opening.

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