Turn IT Jargon into a Strong Brand Message on the Resume

Turn IT Jargon into a Strong Brand Message on the Resume

Image courtesy of Renjith Krishnan at FreeDigitalPhotos.net

Image courtesy of Renjith Krishnan at FreeDigitalPhotos.net

Sure, having the right buzzwords and technical jargon on the resume helps, but it needs to go beyond just technical terms sitting on the resume. It needs to translate into a success story and your brand message! When using buzzwords and technical jargon, put it in context – demonstrate how your skills can be turned into a cost-benefit for the employer and contribute to improving its business.

Whether you’re applying for the job of IT Support Staff, System Administrator; Application Developer; Network Architect; Network Engineer; Chief Information Officer; or Chief Technology Officer, the use of the right technical terms will help attract recruiters to your resume, but as the reader dives into it there needs to be more. It needs to address how your offerings are unique and different from other candidates with similar skills.

Understand the needs of the business and how your IT skills can complement it. A compelling resume will demonstrate your ability to align IT skills with driving business.

Showcase you’re attune to the business
Think of situations you’ve been involved in where you had to work with other departments. What harmonies did you develop through IT offerings/upgrades with the needs of the department? Positioning your experience and IT skills in this manner will relay to the recruiter your direct role in impacting the operation of business. Now it’s not just a stand-alone technical term sitting on the resume. When presenting such information on the resume, apply a writing technique using SAR statements (Situation-Action-Result statements). This is where you provide context to your experience and demonstrate the direct link to results. Find more tips to writing SAR statements reading: “Ways to Tell Your Story & Impress When…”

Show cost-savings
In business IT is often looked at for cutting-edge solutions done with the added cost-savings results. On the resume, it is important to highlight the numbers. Think of how the IT solutions you were immersed in from previous work experiences impacted the bottom line. Did it help streamline a process by cutting the processing time for order fulfillment by 50%? Did that ultimately help the business generate more revenue because customer experience was improved significantly, increasing the rate of return customers? These are just some of the ways in which your IT skills may be presented as valuable and relevant as you highlight IT skills on the resume. For more tips to highlighting results on the resume, read: “How to Quantify Your Accomplishments.”

Technology is one driver of business so it’s important to frame your achievements in context with business success and growth. Help the prospective employer understand how your skills and experience can play into the everyday work environment.

The old style of resume writing where you simply present a list of responsibilities and skills won’t take you far. It’ll only have you end up with the pile of other applicants presenting the same background and skills. You need to shine! You need a brand message! You need to make it clear on your resume that you have unique experiences that are different from other applicants vying for the job and that you know how to make use of your IT skills to bring about results for the employer!

 

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