See Things from The Employer’s Side: What Happens When You Apply for a Job on LinkedIn
If you find yourself in need of a new job, you’ll be in for a whole new ball game when it comes job searching. No longer can you simply rely on sending out a copy of your resume via email or through the job boards. Many of today’s employers are relying heavily on social media like LinkedIn to find the talent they need to fill job openings.
Whether you’re new to LinkedIn; have a profile set up but just haven’t put it to work; or just want to learn the ins and outs of applying for a job on LinkedIn, you’ll want to review the pointers below before hitting the “Apply” button.
Learn what information you need to fine tune in your profile to impress!
What happens after I hit “Apply”?
When you apply for a job via LinkedIn, the employer is sent an email. In the email, the employer is provided with your LinkedIn profile, including: your name; the headline that appears below your name, your current job titles; your past job titles; the number of recommendations you’ve received; how many connections you have; and your contact information (email and phone). Typically, these 8 lines of information will provide an initial impression for the employer to determine whether they will click to review your profile further or if they’ll take a pass and move on to other applicants.
How to make the right first impression on LinkedIn?
As a jobseeker it’s imperative that your LinkedIn profile hit the nail when it comes to the headline and current job title(s). And if your profile is lacking in recommendations, it’s time to build it up before applying to any job opening via LinkedIn.
You want your headline and current job title(s) to come off as an immediate match to what the employer is seeking. Utilize keywords to clearly define your fit for the job opening in your headline (review point #2 on “10 Steps for a Great LinkedIn Profile” for more tips) and present your current job title in the most appropriate manner. If you have a creatively named job title that no one outside of the organization will understand, it’s okay to modify it to reflect the typical standard job title given to someone in your position.
When it comes to recommendations, it’s critical that your LinkedIn profile have some to showcase. Employers want to see that other people are recognizing your talent. When they see “0” recommendations, it can pull away from your effort to impress and to demonstrate you’re applicable for the job. Think through which of your contacts are most likely to offer a favorable recommendation and put in a request for it. You want to stick to credible contacts, i.e. people in the same profession, including your past/present supervisors, colleagues, and clients.
Take it a step further!
Carefully review the job description and after you’ve modified your LinkedIn profile information with the employer’s needs in mind, take it a step further by making direct contact with the person who posted the job and with relevant contacts at the organization. Like the traditional job boards, it’s never effective to simply hit “Apply” and wait for a response. Be proactive with your job search and job networking efforts!